About SWIM Lab
Innovation is not about foreseeing the future, it’s understanding the needs of now. A basic idea in transmedia is to take a step back and look at the needs of the individual project. Why should the story be told? To whom? And what kind of movement does one want to create? Only when these questions have been answered, one decides on what formats the story should be told, and how.
SWIM Lab’s process is specifically tailored for transmedia development and consists of three main tracks:
A) Identity shift. Transmedia differentiates itself from many other cultural- or media productions. To understand the process, the participants must be willing to open up and change their way of thinking.
B) The experience and interactive aspects of your project.
C) Production and financing of your project.
A specific process is then used to work with both the participants and their projects on several levels.
About the process
Ten projects are chosen for development in SWIM Lab for a period of 8 months. The lab consists of 3 workshops and guided development in between. The first two workshops are residential, centred on developing the projects and with group dynamics in focus. The third and final workshop is about final adjustments and preparation for meetings with financiers at SWIM Forum during CPH:DOX.
SWIM Lab’s tutors are leading experts within the transmedia community. Throughout the lab process two main tutors, and a number of experts with special knowledge and skills, will guide the projects. Between workshops, the participants will receive assignments and have continual contacts with the main tutors, and other experts if needed in the project
All of the projects will receive an individual plan to reach its full potential during the lab. This plan will outline what needs to be done, goals, deadlines, which experts that should be linked to the project and what kind of prototype/demo that needs to be produced.
SWIM Lab will provide:
- an understanding of transmedia and how it can be used by creative and producers
- a transformation from a traditional format to a transmedia project
- define and design a unique transmedia concept with relevant experts
- define and develop a financial strategy for your project
- develop a production plan and budget
- develop a prototype/demo for future pitches, highlighting the digital experience
- equipping the participants with a toolbox of development methods
- promote the project at Power to the Pixel, other international events and SWIM´s website
- regional and international networking opportunities
- meetings with financiers, investors and others